About Us

The ocean is our Wild West. 

We can thank the ocean for bringing us cattle and the Wild West culture that inspires Saltwater Ranch. You may know that the first cattle in the United States came by boat to Florida 500 years ago when Spain still ruled over the wild and untamed peninsula. Our brand brings the Wild West back to its roots. Even as centuries pass, we can still look to the ocean and find wild, untamed nature filled with awe and beauty.

Saltwater Ranch is a brand born of the sea. It's an open ocean where freedom still exists, it's everchanging yet familiar beauty, it's wide brimmed cowboy hats protecting us from an unforgiving sun, it's blue water that inspires awe, it's country music playing in the background, it's a boat that takes us there. All that's left for you is to #GetRopedIn.


Launched out of Florida, we are an online destination with western-inspired clothing made for the rugged, beautiful, and wide open ocean. We like to say The Ocean Is Our Wild West. Our designs are timeless and made on demand. This helps us make good on our promise to reduce waste wherever possible.


Our Team

Launched in 2020 by Alex Coffey and Alex Baleno, we're a brand that represents who you are. We aren't corporate. Just entrepreneurs that love country music and being on the water. If you like what we're doing, stick with us! We are a small company with big plans and we want to bring you along for the ride! Every customer matters to us and we are grateful for your purchase.